Data Services

Cancellation Policy

Effective from 2026-09-17. Earlier versions remain on file and are referenced for orders placed before that date.

The notice periods and refund timing are the same as our other services. The difference is the fee. The £25 booking fee is the whole price, so a late cancellation retains it in full rather than a fixed fee out of a larger payment. Any other Apex Insights service publishes its own terms on its own page.

For businesses. Data Services is provided to businesses (companies, partnerships, sole traders acting in the course of business). By purchasing you confirm you are acting for business purposes.

In short

Cancel before a slot is agreed, or 48 or more hours before it, and you are refunded in full.
Cancel less than 48 hours before, or do not attend, and the £25 is retained.
Your first change of slot is free at any notice.
Once your consultation has happened the £25 is not refunded, unless we decline the job.

This page covers both payments. The booking fee rules are above. The rules for any work you commission after the consultation are in the Commissioned work card below.

If you cancel

Before a slot has been agreed

Full refund of the amount you paid. Nothing has been held for you yet.

48 or more hours before your consultation

Full refund of the amount you paid. Once issued, it usually appears within 5 to 7 business days, depending on your bank or card provider.

Less than 48 hours before your consultation

The £25 booking fee is retained. Nothing is refunded.

You do not attend, and you did not tell us

Treated as a cancellation inside 48 hours. The £25 booking fee is retained.

After your consultation has concluded

No refund of the booking fee. What happens to it next depends on whether the job goes ahead, covered below.

If you need to move your slot

First change of slot

Free at any notice. Use the reschedule link in your booking email.

Cancelling a slot you have already moved

£25 is retained regardless of notice given, because we have already held the original slot for you.

Further changes of slot

We reserve the right to apply £25 per additional change. In practice we will absorb this in most cases to preserve our working relationship.

After the consultation

The job goes ahead

The £25 comes off the fixed price we quote you.

You decide not to go ahead

No refund. The £25 paid for the consultation, and you keep the advice given on the call.

We cannot take the job on

Full refund of the £25. If the job is not something we can do well, we would rather say so than take the work and hope.

Commissioned work

Once you accept a fixed price and pay, the work is its own order on your dashboard. These rules apply to that order.

Before we tell you work has started

Full refund of the fixed price. Nothing is owed.

After we tell you work has started

We charge a fair proportion for the work already done, itemised in writing, and refund the rest. The start is the dated message on your order saying work has begun.

The work has been delivered

No refund. If it falls short of the scope we agreed, tell us and we will put it right.

We cannot finish the job

Full refund of the fixed price. We will usually also hand over whatever has been produced so far.

If we have to cancel

48 or more hours notice

You choose: a new slot at no charge, or a full refund.

Less than 48 hours notice, and you take a new slot

The consultation goes ahead at no extra charge, and we refund £25 for the disruption.

Less than 48 hours notice, and you do not want a new slot

Full refund of the amount you paid.

If no slot is booked

If 60 days pass from your payment date without a slot agreed, your order expires and we refund you in full. We will email you before the 60-day deadline so you can either pick a slot or ask for the refund directly.

Where the fee has already been earned, expiry does not undo it. So if you cancelled inside 48 hours and never rebooked, the £25 still stands and nothing is refunded.

Discounts and voucher codes

The £25 fee is a flat amount regardless of what you paid. If you used a discount or voucher code, the fee is still £25. It reflects our real cost of a missed or late-cancelled booking, not a percentage of the price.

The fee can never be more than you paid. If a discount or code brought your price below £25, the most we retain is the amount you paid, and never more.

How refunds reach you

Refunds go back to the card or account you paid from. Once we have issued a refund, it usually appears within 5 to 7 business days, depending on your bank or card provider.

Your statutory rights

Nothing in this policy affects your statutory rights. We are obliged to deliver the consultation, and any work you commission, with reasonable care and skill. If it falls short of that, you may be entitled to a remedy regardless of where you sit in the tables above. Get in touch and we will put it right.

The consultation gives you an honest view of what your data can support and a fixed price for the work. It is not itself the work, and it is described on the Data Services page.

This policy is governed by the laws of Scotland. The full Service Agreement is at /terms.

Questions

Email us at [email protected]. We aim to respond within one working day.