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Apex Insights

AI & DATA CONSULTANCY · UNITED KINGDOM

Know what AI can actually do for your business.

Apex Insights is a UK AI and data consultancy. We assess where you really stand, then give you a costed plan you can act on.

Most businesses are being sold AI before anyone has asked what their data looks like.

The pitch is always the same. A tool, a subscription, a promise of hours saved. What is missing is the part that decides whether any of it works: whether your data is clean enough, whether your systems can talk to each other, whether your team has the time to run it, and whether UK GDPR lets you do it at all.

That is the work we do first. We look at what you actually have, say plainly what is ready and what is not, and set out the order to fix it in.

Our services

Data Services

Whatever you need done with your data. Cleaning it, joining it up, moving it, analysing it or reporting on it, at a fixed price agreed in writing after a consultation.

  • Bespoke to the job, no fixed service list
  • Fixed price in writing before any work starts
  • Booking fee refunded if we cannot help
Learn more about Data Services
“
Data, AI, and automation shouldn't be guesswork. We help businesses make decisions they won't regret.

Craig Moore. Data Scientist and Founder

Our services

Practical AI for Business

A half day live online session that gets your team using AI correctly, legally, safely and ethically. No experience needed, and everyone leaves with a completion certificate.

  • Half day, delivered live online
  • Correct, legal, safe and ethical use
  • Completion certificate for every attendee
Learn more about Practical AI for Business
“
Most of the value is already sitting in the data you hold. The work is knowing where to look, and what to do first.

Craig Moore. Data Scientist and Founder

Our services

AI & Data Readiness Report

A structured assessment of your data, systems and team, with a costed action plan for data, AI, and automation work.

  • Six-dimension readiness assessment
  • Costed, prioritised action plan
  • Expert consultation included
Learn more about AI & Data Readiness Report
Craig Moore

Craig Moore

Data Scientist and Founder

Over a decade in data science and statistics across healthcare, education and the private sector.

Craig holds an MSc in Computer Science and Artificial Intelligence.

Apex Insights exists because the same pattern kept repeating. Organisations with real problems, being sold tools that did not fit, by people who had never looked at their data.

Every report is reviewed and signed off by Craig personally. There is no account manager, and no junior analyst learning on your engagement.

10+

Years experience

MSc

Computer Science & AI

ICO

Data controller

Insured

Professional indemnity

More about Craig
Who it is for

Built for small and medium UK businesses

The kind where systems grew organically, a spreadsheet is quietly holding something important together, and a director keeps being asked what the company is doing about AI.

You do not need a data team or a technical background. If you can describe how the work gets done today, that is enough to start.

Let's talk about your data.

Tell us what you're working on. We'll tell you how to get there.

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