AI & Data Readiness Report

Cancellation Policy

Effective from 2026-09-07. Earlier versions remain on file and are referenced for orders placed before that date.

The same terms apply to Practical AI for Business. The fees, the notice you need to give and the refunds are identical on both. Each page then carries the detail only that service needs: the questionnaire below here, the attendee rules there. Any other Apex Insights service publishes its own terms on its own page.

For businesses. The AI & Data Readiness Report is provided to businesses (companies, partnerships, sole traders acting in the course of business). By purchasing you confirm you are acting for business purposes.

In short

Before a slot is agreed: full refund.
Cancel 48+ hours before your consultation: full refund.
Cancel less than 48 hours before, or nobody attends: £100 retained, remainder refunded.
Once your consultation has concluded: no refund.

If you cancel

Before a slot has been agreed

Full refund of the amount you paid. Nothing has been held for you yet.

48 or more hours before your consultation

Full refund of the amount you paid. Once issued, it usually appears within 5 to 7 business days, depending on your bank or card provider.

Less than 48 hours before your consultation

A £100 late-cancellation fee is retained. The remainder is refunded.

You do not attend, and you did not tell us

Treated as a cancellation inside 48 hours. £100 retained, remainder refunded.

After your consultation has concluded

No refund. The work is underway and your report will follow.

If you want to reschedule

First change of slot

Free at any notice. Use the reschedule link in your booking email.

Cancelling a slot you have already moved

£100 is retained regardless of notice given, because we have already held the original slot for you.

Further changes of slot

We reserve the right to apply £100 per additional change. In practice we will absorb this in most cases to preserve our working relationship.

If we have to cancel

48 or more hours notice

You choose: a new slot at no charge, or a full refund.

Less than 48 hours notice, and you take a new slot

The consultation goes ahead at no extra charge, and we refund £100 for the disruption.

Less than 48 hours notice, and you do not want a new slot

Full refund of the amount you paid.

If you don't book a slot

If 60 days pass from your payment date without a slot agreed, your order expires and we refund you in full. We will email you before the 60-day deadline so you can either pick a slot or ask for the refund directly.

Where a fee has already been earned, expiry refunds whatever is left after it. So if you cancelled inside 48 hours and never rebooked, the £100 still stands and the remainder is refunded.

Completing your pre-consultation questionnaire also keeps your order open, even if you have not picked a slot yet.

Discounts and voucher codes

The £100 fee is a flat amount regardless of what you paid. If you used a discount or voucher code, the fee is still £100. It reflects our real cost of a missed or late-cancelled booking, not a percentage of the price.

The fee can never be more than you paid. If a discount or code brought your price below £100, the most we retain is the amount you paid, and never more.

How refunds reach you

Refunds go back to the card or account you paid from. Once we have issued a refund, it usually appears within 5 to 7 business days, depending on your bank or card provider.

Your statutory rights

Nothing in this policy affects your statutory rights. We are obliged to provide the consultation and report with reasonable care and skill. If the work falls short of that, you may be entitled to a remedy regardless of where you sit on the table above. Get in touch and we will put it right.

This policy is governed by the laws of Scotland. The full Service Agreement is at /terms.

Questions

Email us at [email protected]. We aim to respond within one working day.